EY Report: 78 percent of Indian professionals said it was difficult to maintain corporate loyalty in the era of change

EY Report: 78 percent of Indian professionals said it was difficult to maintain corporate loyalty in the era of change

Photo:FILE EY Report


  • Difficult to maintain corporate loyalty
  • This report is based on information received from 100 professionals.
  • Employees from 34 emerging markets took part in the survey.

EY Report: 78 per cent of India’s professionals feel that it is difficult to maintain corporate loyalty, compared to 60 per cent in emerging markets. This has been claimed in an EY report. Professional advisory firm EY said in a survey report released on Tuesday that due to the rapid changes in the Indian market, it is difficult to maintain corporate loyalty here. This problem is compounded by the persistence of companies in a volatile market scenario.

facing more regulatory action

According to the survey report, companies operating in India face far more regulatory action than the regulators in other markets surveyed. The number of companies facing regulatory action in emerging markets was found to be 38 per cent, while in India the proportion has been as high as 60 per cent. At the same time, 65 per cent of the professionals of Indian companies said that there is a problem in adapting to the rapid changes in regulatory provisions, compared to 45 per cent of the participants in the case of emerging markets.

Similar problem facing startup firms

Regarding the findings of this report, Arpinder Singh, Head of Forensic and Integrity Services, EY-India and Global Markets, believes that similar problems have been seen in the case of startup firms as well as large companies. EY has prepared this report on the basis of information received from 100 professionals from India. The survey was also attended by 2,750 board members, managers and employees from 34 emerging markets.

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