Mobile gaming market is growing in the country, 3 out of 4 brands are spending a lot on gaming advertising in India

Mobile gaming market is growing in the country, 3 out of 4 brands are spending a lot on gaming advertising in India

Photo:IANS Mobile Gaming market is growing in the country

Gaming Industry: in India Mobile Gaming The size is increasing very fast. Three out of four brands significantly increased their investment in mobile gaming advertising in the past year. According to a report on Thursday, 75 percent of brands have been advertising on mobile game apps for more than a year, leading to a two-fold increase in gaming ad spend since the pandemic.

disclosed in the report

According to InMobi’s ‘Mobile Game Advertising 2022’ report, mobile gaming advertising saw a 2-fold increase in ad spend (on-year), as 97 percent of marketers who advertise on mobile gaming said they were satisfied with the results .

Rishi Bedi, Asia Pacific Managing Director at InMobi, said, “Mobile game advertising is only evolving as a trend as audience reach continues to grow, ad formats diversify and ad budgets continue to grow. Over time, more and more advertisers are incorporating mobile game ads into their media mix due to the positive results and impactful results.”

Large audience in gaming

The mainstay of mobile gaming advertising is large audience numbers. According to the report, gaming saw a 32 percent year-on-year increase in average spend by advertisers. According to the latest data provided by the Internet and Mobile Association of India (IAMAI), there are over 43 crore mobile gamers in India and this number is expected to increase to 650 million by 2025.

Likely to reach $3.9 billion by 2025

As the Indian gaming market is poised to reach $3.9 billion (in value) by 2025, over 40 percent of hardcore mobile gamers are paying for their games with an average spend of Rs 230 per month. The Government of India is also constantly trying to increase the gaming industry. Many schemes are also being run by the government, in which new startups are being promoted. Many of those startups are also associated with the gaming industry.

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